David Bailey was well known for his huge breakthrough in fashion photography. By bringing a relaxed fun attitude to his photo shoots it made his models feel comfortable to be able to break the mould and try new things.
Fashion for young woman use to be inspired by what their mothers wore but with slight modifications so they weren’t exactly the same, but still had the post war, good housewife sort of luck to both ages. It was strongly shown that the clothes that were been photographed were for the stay at home women with money. It was a very elegant classy look that wouldn’t be seen by the working day woman to be wearing.
As a young man Bailey worked with other photographers as their assistances, until he had made enough contacts and had enough experience to start getting his own workflow. As a young man with charm he bought sexiness into photography which was a big jump for photography at the time as people were use to seeing composed classy photos.

David Bailey also had a way of composing couples, to show joint personalities and individual ones. It wouldn't just be side by side saying cheese. For example the photo of John Lennon and Paul McCartney. They are composed in a way that is portrayed that they are one person, it is intimate but not feminine, as they are in a strong triangular structure.

All images are from the same book.
BAILEY, D. and HARRISON, M. (1999) David Bailey: Archive One, 1957-1969. London: Thames & Hudson, 1999
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